Everything You Need to Know About Payment Methods as an Event Organizer

As an event organizer, ensuring a smooth and secure payment experience for visitors is crucial. With many payment options available, choosing the right ones can be challenging. In this blog, we’ll explore the most common payment methods in the Netherlands, discuss their associated costs, and offer advice on the best options for selling tickets both locally and internationally.

‍What is the most commonly used payment method in the Netherlands?

iDEAL is the most popular payment method in the Netherlands, enabling direct payments from bank accounts and covering over 80% of online transactions. Other popular methods include Bancontact and credit cards (Visa, Mastercard, American Express).

What are the costs of payment methods?

Most of these payment methods come with processing or transaction fees. Below is a list of the costs of the most common payment methods:

  • iDEAL is one of the cheapest online payment options in Europe, with an average processing fee of just €0.29 per transaction (check here for our current pricing).
  • Bancontact, costing €0.39 per transaction, is one of the cheapest European online payment options. Click here for our current pricing for Belgium.
  • Credit card companies usually charge 2 to 4% per transaction, making them more expensive compared to iDEAL or Bancontact.
  • PayPal charges higher fees than credit cards, ranging from 2.5% to 4%, and is considered one of the most expensive payment methods. At WeTicket, we therefore recommend activating credit cards, as they cover the same demographic as PayPal.

Which payment methods should I support for ticket sales in the Netherlands?

For events in the Netherlands, offering local payment options like iDEAL and Bancontact is crucial for maximum reach. For international attendees, credit cards are an option, though they come with higher costs. Ensuring diverse payment methods can help you attract more customers.

Do free payment methods exist?

Free payment methods like iDEAL or Bancontact may seem like a great deal. But remember, nothing is truly free. Often, services offering free iDEAL payments compensate by charging more for other methods. Always check the full cost before deciding.

Which payment methods should I support for ticket sales abroad?

For events outside the Netherlands but within Europe, consider offering various payment solutions based on your audience's location. While global options like credit cards and PayPal can enhance reach, they are often more expensive. Note that PayPal generally incurs higher fees than regular credit cards.

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